SUMBUL is eponymous range launched by Sumbul Ahmed. Her collections take inspiration from her heritage and blend them with the modern for wearable ease - a perfect mix of the casual east and the fast-paced west. She use indigenous fabrics like adaptable for Khaddar dyed in somber hues and modern ultra hip denim and breezy prints with great adaptability for fast moving lifestyles, to ensurea consistently superior quality, the SUMBUL line exude class, sophistication and easy elegance, as well as an ethnic inspired collection.

Sumbul Ahmed recently outfitted actors Al Pacino and Jeremy Irons for the world premieres of their movie, The Merchant of Venice in Venice , Toronto and for the Royal premiere at the London Odeon attended by H.R.H . Prince Charles.

SUMBUL has outfitted cast members in movies, pop star for their stage show and high flying celebrities. her client list read like the Who's who of the entertaining, fashion, corporate and political world of three nations: England, Pakistan, India and across the Atlantic. She has dresses Tony Blair in her exclusive dress-shirts and other valuable customers includes well-known names such as Bill Clinton, Imran Khan, Greta Saatchi, Roger Taylor, Caprice, Shahrukh Khan, Juhi Chawla,…The collections have also been introduced to H.R.H. Duke of Edinburg, T.R.H`s Princes Charles, T.R.HS. Prince William and T.R.HS Prince Henry, Sir Elton John, Jemima Khan, Boy George, Sir Roger Moore, Pierce Brosnan, Kool and the gang, Destiny's Child, famous football player Reo Ferdenand and many more.

Top fashion Journals and TV stations England and Pakistan have featured the SUMBUL line: British G.Q: The Diary, International Textile, Hello !, Evening Standard, The Daily Mail, Sony TV, Star TV, BFU, BBC, ZTV, ATN, MBC among others.

The SUMBUL Fashion collections have had five exclusive shows in London: three in Tramp, one at Belvedere and one at The Collections. SUMBUL has also showed her collections at the Islington Business Design Centre on M-99, Sehm in Paris and attended the Clothes Show Live 1999 event - the biggest fashion and beauty consumer event in the world. The SUMBUL brand is being stocked in Bond Street.

On June 25, 2004, SUMBUL launched her `highly successful' Spring /Summer 2005 collection at the Carlton Tower Hotel in London to an audience of celebrity, press, business and fashion industry figures. All of the previous six SUMBUL labels shows held in London have been sponsored by G.Q:Magazine, Bvlgari , and Ferrari with hair and make up provided by such fashion industry luminaries as Daniel Galvin, the Richard Ward Salon and Regis, the salon at Harvey Nichols.

Paying homage to her own eastern roots the Spring Summer 2006 men's wear and women's wear collections are a perfect mix of the casual East and the frenetic West with indigenously motiffed knits and Ts; tough leather; formal sumptuous cottons, slinky chiffons and seductive suede. Furthermore in keeping with its East/West cosmopolitan ethos, the SUMBUL label plans to hold a on city tour of the Spring/Summer 2007 collection in London, Dubai, Mumbai a Karachi.